Stock management and the retail purchasing process a case study of the company "Casa do Sorvete", located in the municipality of Santana do Livramento- RS

Abstract

This work aims to understand how the stock management and purchasing process of the company “Casa do Sorvete”, which operates in the food sector in the municipality of Santana do Livramento - RS. For this, the study is guided by concepts of retail trade in Brazil and the process of purchasing goods, stock management concepts and stock management techniques used in the storage. To achieve the proposed objective, a case study was used through a qualitative research, with data collected through semi-structured interviews with the entrepreneur and the company leader. With the evidenced results it can be understood that from an effective management of the stock and storage the company can attend the demand of its customers and thus maintaining its stability in the consumer market. For this to happen, it is necessary to have a complete control of the entry and exit of materials, as well as the organization of the physical stock for the stocked products, which are well maintained and easy to find, in addition to a good relationship with suppliers and knowledge demand. Thus, it concludes that a company, by knowing and managing its stock effectively, is able to supply as customers and business administration.