Como as estratégias organizacionais contribuíram para o enfrentamento da pandemia?

Abstract

The Covid-19 pandemic, an unprecedented global crisis with repercussions not yet fully measurable on socioeconomic relations. The present study seeks to understand the current state of preparation of organizations in the face of the new challenges presented in the era of the digital revolution. The research instrument is an adaptation of Almeida and Cozer (2021) in which questions were modified and inserted to contemplate the investigation within private organizations, all of which consist of statements whose response comprises the five-point Likert scale. The research instrument was distributed to managers and employees of several organizations, totaling a sample of 57 people. It is noted that in terms of strategic actions in this new digital context, the analyzed organizations have developed their teams by investing in training and qualification, in research, development and innovation. Organizations, in order to achieve the desired changes and obtain competitive advantage and the perpetuation of their relevance, must carry out tangible actions in the cultural issue that integrate their purpose, mission, vision and values ​​and that these are widely disseminated within the organization. Therefore, with this study, we sought to contribute to the understanding that organizational culture is a preponderant factor for changes and adaptability to new contexts that emerge with increasing unpredictability and that technological preparation and training are essentially necessary.