REDES DE INTELIGÊNCIA COMPETITIVA ESTRUTURADAS PELA INTERCOOPERAÇÃO

Abstract

The frequent and intense market transformation in the last few years, driven mainly by technological advancements, make the survival and the competitiveness capability of organizations conditioned to the adoption of processes and systems that support with higher quality and agility in the definition of guidance, strategies, plans and the decision making. Following the same line, the cooperative organizations have been widening in a significant manner their participation in different market segments and began facing direct competition from big, powerful public and private institutions. To fit in this competitive reality demands heavy investment in people, processes and tools. In this context, stimulate the intercooperation to structure a Competitive Intelligence process suitable for supplying the information and driving the necessity for further information for those entities is an interesting alternative connected to the core principles of the cooperatives. This study aims to gauge the understanding and willingness of the cooperative segment entities to engage in a collaborative initiative to generate shared data that can be used to drive competitiveness as individual entities and of the segment as a whole. The selected tool for this investigation is the qualitative research, which will be applied to leaders and managers in cooperative entities. The results will allow to demonstrate how deep is the understanding of those organizations regarding the generation and use of data in while managing the business.