Swot Analysis: Case Study In A Higher Education Institution

Abstract

This work, being an exploratory case study, has a purpose of analysis that involves SWOT analysis in the organizational management of a higher education institution, through research and results obtained. The SWOT matrix is a strategic management tool that independently of the organization and its area of action in the market, to draw positive results for a system that can be used, since it is possible to visualize in a clear and simplified way a brand, indicating which as its main Needs The contact addressed was explained with theoretical basis, pointing out the importance of the tool, its functionality, benefits, along with the involvement that is related to organizational management, being explored as points of greater relevance found in the study. This analysis can help prevent the development of plans that repair failures, serve as a basis for action plans and contribute to increase the efficiency of the organization. Finally, the present article concludes by presenting some final considerations.